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The Earthwave Global Surf Challenge is an initiative created by the Cape Town based Kahuna Surfing Academy that showcases the global nature of the surfing community, highlights their environmental concerns and issues a "call to action" on how we can reduce our impact on climate change.

By staging attempts on the Guinness World Record for the ‘most surfers riding one wave simultaneously’ on beaches worldwide on the first Sunday in September annually, Earthwave provides a platform for surfers of every age and ability to participate in an enjoyable group activity.

Leveraging the newsworthiness of world record attempts, Earthwave seeks to raise awareness of the threat of Global Warming and its effects on our oceans and waves while mobilizing the trendsetting surfing fraternity through practical advice on how to become part of the solution to the most devastating problem ever faced by mankind.




Surfers are more attuned to the environment than the average person. We follow weather patterns around the world and dream of riding far away places. It's a global tribe with tremendous passion and a deep connection to the environment, which is why you find surfers at the forefront of awareness. GRANT WASHBURN - Big Wave Legend and Mavericks guru



Putting appliances on sleep mode could save more than 80 percent of that expense and cut CO2 emissions by up to 1,250 kgs a year.










Sponsors


loadtheshow
http://www.loadtheshow.com

loadtheshow sponsored, designed and created the Earthwave Global Surf Challenge website.

loadtheshow offers free music downloads that ensure the artists get paid.

Making the music industry more sustainable by paying artists for their downloads on the internet, enabling them to create more music.

And promoting the online global music industry which does not require printing, packaging or transport of CD's which use plastic, paper and fossil fuels which impact on the environment and cause global warming.

ABOUT LOADTHESHOW

Loadtheshow is a South African company aimed at promoting the global music industry. We believe that music should be shared, listened to, and enjoyed by everybody. We also believe that piracy and the effects of the MP-free generation are crippling an already financially-strained industry. We love to see artists getting the exposure they deserve through the platform of the internet. We hate to see them getting exploited and not earning a cent for their efforts.

So we've married the distributive benefits of the web with the financial benefits of, well, getting paid for your releases. Enter loadtheshow, the music portal that provides free downloads for users and pays the artists who contribute. Free downloads, paid artists. Simple.

The crux of the concept is sponsorship. By sponsoring loadtheshow, you or your company are securing valuable branding on one of the hottest music download sites around. You're also providing priceless support to the global music fraternity. The number of free downloads per day is contingent on the amount of sponsors involved. As our sponsorship database grows, so will our service.

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Ecorodovias
Lew Geffen - Sotherby's International Realty
loadtheshow
Wavescape Surfing Portal




Motivated by the immense interest in the record breaking attempt on the Guinness World Record for the ‘most surfers riding the same wave simultaneously’ in Cape Town in September 2006 and inspired by Al Gore’s film “An Inconvenient Truth”, the Kahuna Surfing Academy (KSA) created the Earthwave Global Surf Challenge.

Convinced that they could break the Guinness World Record for the ‘most surfers riding one wave simultaneously’ after the paltry total of 44 was confirmed as the new record by the Lahinch Surf School in May 2006, the duo of veteran watersports promoter Paul Botha and his son Dene, South Africa’s highest internationally qualified surf instructor, registered an attempt on the record with the GWR organisation in London.

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