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The Earthwave Global Surf Challenge is an initiative created by the Cape Town based Kahuna Surfing Academy that showcases the global nature of the surfing community, highlights their environmental concerns and issues a "call to action" on how we can reduce our impact on climate change.
By staging attempts on the Guinness World Record for the ‘most surfers riding one wave simultaneously’ on beaches worldwide on the first Sunday in September annually, Earthwave provides a platform for surfers of every age and ability to participate in an enjoyable group activity.
Leveraging the newsworthiness of world record attempts, Earthwave seeks to raise awareness of the threat of Global Warming and its effects on our oceans and waves while mobilizing the trendsetting surfing fraternity through practical advice on how to become part of the solution to the most devastating problem ever faced by mankind.
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Global Warming is the greatest threat facing mankind today. We owe it to ourselves and future generations to learn more about this problem and then become proactive in reducing our impact on the environment.
PAUL BOTHA
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Avoid the use of aerosols.
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News
| 27 Aug 2007 | Brazil |
| | Santos surfará contra o aquecimento global |
Santos surfará contra o aquecimento global e na defesa do meio ambiente no Earthwave Festival de Surfe Ecorodovias
O dia 2 de setembro ficará marcado para Santos e para o surf brasileiro. Nesta data, a Cidade receberá o Earthwave Festival de Surfe Ecorodovias, numa mostra clara de total preocupação com o meio ambiente e luta contra o aquecimento global. Organizado pelo lendário Rico de Souza, o evento foi apresentado oficialmente ao prefeito de Santos, João Paulo Tavares Papa, que de pronto garantiu o apoio total.
O encontro teve como “embaixadores” o maior surfista brasileiro de todos os tempos, Picuruta Salazar, e o diretor-presidente da TV Tribuna, Roberto Clemente Santini, que também atuarão no apoio à organização, e também contou com o diretor da Ecorodovias, Roberto Koiti Nakagome, e o presidente da Associação Santos de Surf, Diniz Iozzi, o Pardhal.
O Earthwave, a Onda do Mundo, será realizado simultaneamente em 7 países, com os surfistas chamando a atenção do Mundo na tentativa da quebra do recorde mundial com o maior número de atletas numa mesma onda. O desafio global será realizado no dia 2 de setembro, das 12 às 13h, no Quebra-Mar, em Santos, um dos “templos” do surf nacional e uma “arquibancada” natural para acompanhar a tentativa.
Uma grande estrutura será montada para atrair o público e vários eventos paralelos serão
promovidos, como disputa de remada; apresentações de Stand Up (modalidade que tem sido muito difundida no Havaí e usa uma prancha especial, com o auxílio de remos, lembrando as antigas canoas do arquipélago dos primórdios do esporte); bateria de famosos surfando; e a exposição do museu de surfe de Rico de Souza, com a maior prancha do mundo, que bateu o recorde homologado
pelo Guinness Book.
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September 2nd will be a day to remember for the city of Santos and for Brazilian surfing, when the city will host the Ecorodovias Earthwave Surf Festival, in a clear demonstration of concern with the environment and the cause against global warming. The event was organized by the legendary Rico de Souza and officially presented to the mayor of Santos, João Paulo Tavares Papa, who provided his full support.
Serving as the event’s “ambassadors” will be the greatest Brazilian surfer of all times, Picuruta Salazar; the head of TV Tribuna, Roberto Clemente Santini, who will also help organize the event; the investor relations officer of Ecorodovias, Roberto Koiti Nakagome; and the head of the Santos Surf Association, Diniz Iozzi, known as Pardhal.
Earthwave will be held simultaneously in seven countries, with surfers attracting worldwide attention by attempting to break the world record for the greatest number of surfers on the same wave. This global challenge will be held on September 2nd from 12:00 pm to 1:00 pm at Quebra-Mar in Santos, one of the “shrines” of Brazilian surfing and which offers a natural amphitheatre from which to view the attempt.
A large structure will be built to attract the public and many simultaneous events will be sponsored, such as a paddling competition; a Stand Up presentation (an event that has been practiced in Hawaii that uses a special board and paddles, reminiscent of the traditional canoes from the archipelago that gave rise to modern surfing); a battery of celebrity surfers; and an exhibition from the surf museum of Rico de Souza, featuring the world’s largest surf board that set the Guinness Book world record.
See www.ricosurf.com (in Portuguese) and www.earthwave2007.com (in English) for more details of the Earthwave Global Surf Challenge
/ends
Issued on behalf of:
Roberto Koiti Nakagome
Investor Relations Officer
(55-11) 3709-4990
invest@ecorodovias.com.br
www.ecorodovias.com.br
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