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The Earthwave Global Surf Challenge is an initiative created by the Cape Town based Kahuna Surfing Academy that showcases the global nature of the surfing community, highlights their environmental concerns and issues a "call to action" on how we can reduce our impact on climate change.
By staging attempts on the Guinness World Record for the ‘most surfers riding one wave simultaneously’ on beaches worldwide on the first Sunday in September annually, Earthwave provides a platform for surfers of every age and ability to participate in an enjoyable group activity.
Leveraging the newsworthiness of world record attempts, Earthwave seeks to raise awareness of the threat of Global Warming and its effects on our oceans and waves while mobilizing the trendsetting surfing fraternity through practical advice on how to become part of the solution to the most devastating problem ever faced by mankind.
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Climate change is the greatest and widest-ranging market failure ever seen.
STERN REPORT(prepared for UK government on economic consequences of climate change)
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Wash your car the natural way - wait until it rains.
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Organisations who care
| | Billabong SA | |
| Billabong – the global surf apparel and accessories brand – is supporting the Earthwave South Africa event at Muizenberg by donating a hamper of Billabong products to the value of R1 500, plus two unique giant posters from the 2007 Billabong Pro at Jeffreys Bay, signed by the world’s top 45 surfers, which will be auctioned at the event on Sunday.
For further details on Billabong, contact Marketing Manager Peter Nicholson
peter.nicholson@billabong.co.za
042 200 2600
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