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The Earthwave Global Surf Challenge is an initiative created by the Cape Town based Kahuna Surfing Academy that showcases the global nature of the surfing community, highlights their environmental concerns and issues a "call to action" on how we can reduce our impact on climate change.
By staging attempts on the Guinness World Record for the ‘most surfers riding one wave simultaneously’ on beaches worldwide on the first Sunday in September annually, Earthwave provides a platform for surfers of every age and ability to participate in an enjoyable group activity.
Leveraging the newsworthiness of world record attempts, Earthwave seeks to raise awareness of the threat of Global Warming and its effects on our oceans and waves while mobilizing the trendsetting surfing fraternity through practical advice on how to become part of the solution to the most devastating problem ever faced by mankind.
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Our home — Earth — is in danger. What is at risk of being destroyed is not the planet itself, but the conditions that have made it hospitable for human beings. AL GORE (NY Times 1 July 2007)
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Putting appliances on sleep mode could save more than 80 percent of that expense and cut CO2 emissions by up to 1,250 kgs a year.
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Second edition of Earthwave Global Surf Challenge scheduled for 7 September 2008
Cape Town (29 April 2008) After a week in which more than a billion people worldwide celebrated Earthday with calls to take action on the climate crisis, Kahuna Promotions is pleased to announce that the second annual Earthwave Global Surf Challenge is scheduled to run on the beaches of the planet on Sunday 7 September 2008.
Building on the momentum of the inaugural version of the event staged simultaneously in Australia, Reunion Island, England, Brazil, Argentina, Tahiti and South Africa in 2007, Earthwave leverages the immense interest in attempts on the Guinness World Record (GWR) for the ‘most surfers riding the same wave’ to showcase the surfing lifestyle and issue a ‘call to action’ on living a more sustainable lifestyle.
Earthwave Brazil shattered the record last year, raising the bar from the 48 recorded in Ireland in 2006 to an incredible 84 surfers on one wave at Santos, receiving worldwide news and TV coverage and drawing attention to Global Warming and the climate crisis.
“We were encouraged by the efforts and publicity produced by the seven Earthwave events last year,” said Kahuna Promotions’ Dene Botha, who expanded the event from an attempt to break the Guinness World Record in Cape Town in 2006 to a global initiative in 2007.
Inspired by Nobel Prize winner Al Gore’s film “An Inconvenient Truth” and loosely based on similar initiatives by organisations such as Live Earth, Earthwatch, Earth Day, Earthdance and Earth Hour, the objectives of the Earthwave Global Surf Challenge are to celebrate the surfing lifestyle, raise awareness of Global Warming and to encourage people to start adapting to a more sustainable way of life that reduces their impact on the environment.
“This year will see dozens of countries participating and we intend using the worldwide interest in Earthwave to present practical solutions on how to live a more sustainable lifestyle, cuts down our impact on the environment and, with energy prices rising globally, also saves money,” Botha explained.
Endorsed by organisations such as the International Surfing Association (ISA) and the Surfrider Foundation, whose Argentina chapter ran the event in that country in 2007, Earthwave invites surfing and environmental organisations worldwide to participate in this global initiative that addresses the most important issue facing mankind today.
“The population explosion combined with lack of concern on how our lifestyle effects the natural scheme of things has already damaged the planet, and we all need to start making changes,” commented Botha. “It’s a simple choice – you’re either part of the solution, or you’re part of the problem.”
Earthwave is the first event of its kind to be run worldwide on the same day, providing the opportunity for stand up surfers of every age and ability and on any equipment to celebrate their lifestyle and make a statement about reducing their impact on the environment.
See www.earthwave2007.com for highlights of last year’s Earthwave Global Surf Challenge and watch out for the new website at www.earthwave.info that will be launched in June 2008.
Please contact kahunasurf@mweb.co.za for further information on the Earthwave Global Surf Challenge and how to become part of this global movement.
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