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The Earthwave Global Surf Challenge is an initiative created by the Cape Town based Kahuna Surfing Academy that showcases the global nature of the surfing community, highlights their environmental concerns and issues a "call to action" on how we can reduce our impact on climate change.
By staging attempts on the Guinness World Record for the ‘most surfers riding one wave simultaneously’ on beaches worldwide on the first Sunday in September annually, Earthwave provides a platform for surfers of every age and ability to participate in an enjoyable group activity.
Leveraging the newsworthiness of world record attempts, Earthwave seeks to raise awareness of the threat of Global Warming and its effects on our oceans and waves while mobilizing the trendsetting surfing fraternity through practical advice on how to become part of the solution to the most devastating problem ever faced by mankind.
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Global warming isn't opinion. It's a scientific reality. And the science tells us that human activity has made, and continues to make, enormous impacts to our planet that affect our well-being and even our survival as a species. Many of the impacts are being felt along our coasts, both along the shore and in the water.
SURFRIDER FOUNDATION on Global Warming
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Wash your car the natural way - wait until it rains.
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Cape Town surfers break Guinness World Record at Earthwave on Sunday
More than 100 surfers rode a wave at the Earthwave beach festival in Muizenberg, Cape Town on Sunday to break the Guinness World Record for the ‘most surfers riding the same wave’.
“We estimated that there were more than 120 surfers on the fifth of the seven waves surfed at Muizenberg during Earthwave,’ said Paul Botha of Kahuna Promotions, the founders of the event that leverages the publicity generated by the world record attempt to promote awareness of climate change and sustainable lifestyles.
“However, the photographic evidence we have so far shows that there were 103 on the same wave, which is enough to overtake the record of 100 set by Earthwave Brazil in Santos last year,” Botha added. “We are still waiting for more images and video footage that we will submit to the Guinness World Record organisation in London to have the record ratified.”
In ideal sunshine conditions, a light offshore breeze and small 0.5 to one metre waves, a total of 443 surfers of all ages and abilities registered to try and bring the record back to Cape Town after Brazil had exceeded the 73 on one wave set at Muizenberg in 2006.
Five times the number in the water lined the beachfront cheering every attempt and urging their champions on as they rode the waves for five seconds before being counted, taking part in a host of fun-filled activities and fund-raising initiatives.
Activities included the inaugural Earthwave Longboard Classic, demos of SUP by Coreban, a talk entitled ‘Climate Change: How you can help’ presented by Augustine Morkel, estate manager of the internationally renowned Kirstenbosch Botanical Gardens, beach cleanups conducted by Ocean Minded, a Dig for Gold fund-raiser with prizes from the surf industry and local businesses and more.
The carbon footprint of the event was reduced by Metrorail allowing anyone with a surfboard to travel free on the train to and from Muizenberg while others could buy half-price fares to and from the destination. There were also specially demarcated bins to recycle the paper, plastic, glass and other refuse, minimal energy use and certificates of participation in the record-breaking event will be sent out digitally instead of being printed on paper.
The Earthwave event was also used as a forum to promote the Shark Spotters programme, the Save Our Seas Foundation, National Bandana day on 14 October for the Sunflower Fund and Cape Town Tourism’s ‘Live it, Love it, LOUDER!’ campaign for the city hosting the FIFA World Cup next year.
The action continues with an after-party tonight at the Brass Bell in conjunction the Zigzag’s celebration of the 200th edition of SA’s longest established surfing magazine. The official numbers on the wave will be announced and SA’s funniest surfer, Mark Sampson will entertain while everyone waits for the results of GWR attempts at the Earthwave events in Brazil, Argentina and Tahiti.
Patrons will have the opportunity to win valuable prizes including R10 000 in accommodation from the Cape Villa Collection, a custom Natural Curve surfboard, Billabong watch, O’Neill wetsuit and a one-of-a-kind big-wave surfboard signed by the participants in last year’s iconic Red Bull Big Wave Africa event.
More on Earthwave, its aims and objectives, is available on the mini-site www.kahunasurf.co.za/kp/earthwave and on Wavescape.co.za, the event’s official digital media partner.
Earthwave is sanctioned by Surfing South Africa (SSA), the national controlling body for the sport and endorsed by the International Surfing Association (ISA) and Surfrider Foundation whose Argentina Chapter will be running the Earthwave event in that country.
Contact kahunasurf@mweb.co.za for further information on the Earthwave global surfing and sustainable lifestyles event and how to become part of this global movement.
/ends
Issued on behalf of:
Kahuna Promotions
Tel........+27 (0) 21 783 4965
Mob......+27 (0) 82 423 1964
Email.....kahunasurf@mweb.co.za
Compiled & Issued by:
Life's a Beach Communications
Mobile: +27 (0) 82 423 1964
Email: lifesabeach@mweb.co.za
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